About

My story so far...

A multidisciplinary journey across design, technology, and human-centered experiences

2008

Creative - Apple

Led 7,000+ customer workshops and trainings, mentored team members, partnered cross-functionally with Business teams, and coordinated Apple’s most successful Field Trip season with 30+ classes and educators.

2013

QA/UAT - Apple

Tested internal software with developers and a 10-person global team, identifying, documenting, and verifying usability, navigation, system, and localization issues through project sign-off.

2016

Visual Designer/ Researcher - Mirada Studios

Developed visual research, mood boards, style frames, and presentation decks for 14 global brands; collaborated with producers and creatives from concept through visual development.

2017

Mother / Caretaker - Casa Mingo

Welcomed my daughter and dedicated this chapter to raising and caring for her, managing the demands of parenthood while creating a nurturing and supportive home.

2019

Visual Designer, Social Media - Chiqui Social

Designed bilingual visual, written, and instructional content across digital campaigns, curriculum,
and hands-on learning experiences for a Spanish-immersion studio.

2022

UX Designer - Robin

Led UX for an early-stage tech recruiting platform, partnering with the CEO to shape product strategy, user flows, wireframes, and high-fidelity Figma prototypes for applicants and recruiters.

2016 -24

Creative Director/UX Designer - Velo Creations

Led end-to-end UX and visual design for 31 clients across education, technology, fitness, and real estate, developing brand identities, websites, digital experiences, and marketing systems informed by user research and client feedback.

2024-Present

Specialist - Apple

Educated customers on Apple products and emerging technologies through tailored demonstrations, hands-on guidance, and learning experiences, adapting solutions to diverse needs and skill levels.

Design Pilosophy

Creative Spirit

I believe thoughtful design comes from questioning, making, and refining. I balance critical thinking with visual craft, experiment with new tools and ideas, and consider how physical and digital experiences shape the way we think, interact, and move through the world.

Design Excellence

Good design starts with understanding people and the right problem to solve. I use research, product thinking, and visual craft to create simple, intentional experiences where technology supports and delights the user— and creates a positive connection with them.

A word from our Founder

"I blend strong visual craft with firsthand experience translating Apple’s design principles into customer-facing experiences. Currently focused on AI-assisted design workflows and the shift toward OS-level AI integration."

Gretchen Mars

Visual + Product Designer

How I work

Human-centered product design, shaped by visual craft and accelerated by AI.

Discovery

Product Thinking

Frame the right problem, align user needs with product goals, and turn insights into clear design direction.

Strategy

UX & Interaction

Shape intuitive flows and interactions around how people think, behave, and move through an experience.

Creation

Visual Craft

Use hierarchy, typography, systems, and restraint to create experiences that feel clear, cohesive, and intentional.

Evolution

AI-Accelerated Process

Integrate AI across research, exploration, prototyping, and iteration to expand possibilities and move ideas forward faster.

Visual + Product Designer in the AI era.